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Social Network

As a web development expert promoting a diverse range of online marketing services, it’s imperative that Exa is in touch with current consumer trends, communication technologies and new and efficient avenues for marketing and internet advertising. Social Networks are just that. Exa incorporates Social Network services into its web solutions to attract consumers to its clients’ websites and maintain relevance in the online domain.

 

For information on how Exa can promote your brand efficiently and affordably online, contact us today.

 

What is a Social Network?

 

A Social Network is an incredibly popular online communication channel representative of the latest trend in Web 2.0 technology. Social Networking, from its humble origins as chat and messaging, has evolved to include image, video and music file sharing, as well as the ability to join and create groups and events, and participate in a host of other interactive activities. Facebook, MySpace and Twitter make up the three most popular Social Networking sites and each promote varied levels of interactivity and communication.

 

How popular are Social Networks?

 

  • From February 2008 to February 2009, Twitter experienced growth of 1,382% (Nielsen, 2009).
  • As of April 2009, Facebook had over 200 million active users worldwide, 100 of whom logged onto facebook daily for a total of 3.5 billion minutes (Tech Crunch, 2009).
  • In May 2009, over 7 million Australians were members of either MySpace or Facebook communities.

The Social Network looks to be anything but a passing trend. As the numbers suggest, we’re witnessing only the beginning of a greater movement towards active engagement and interactivity.

 

Why use Social Networking Sites?

 

With the increasing popularity of Social Networking sites comes the desire for advertisers and marketers to reap the benefits of an interactive, engaged audience. A Social Network provides an opportunity for savvy online marketers to promote their business, brand, organisation or product easily and quickly.

 

Social Network Marketing is:

 

  • Measurable: returns are easy to track and monitor.
  • Cost-effective: overheads are low.
  • Conversation: promoting a real-world brand presence.
  • Flexible: from promotions to product information, competition and sales, social networking allows businesses immediacy of communication regardless of the message.

Of benefit to advertisers and marketers is the increasing popularity of social networking sites among the 35-50 year old population. Where traditionally it was thought that Social Networks were suited only to the highly social Generation Y, research indicates that the appeal of interactive communication is reaching a much broader audience and consumer base.

 

As such, businesses of all kinds are finding reason to participate in marketing to the online community through Social Networks like Twitter, MySpace and Facebook.

 

Businesses taking clear advantage of the Social Networking scene for promotion include sports clubs, musicians, public figures, nightclubs and bars, TV shows and movies, not-for-profit companies and social causes. In addition, fashionable “buzz” brands like technology companies, fashion labels and beverage labels (alcoholic, energy, etc) have all enjoyed success through Social Network Marketing. Like viral marketing has proven, it’s how you deliver the message that matters more than the message itself.

 

Why Choose Exa?

 

Exa is an internet marketing specialist committed to analysing contemporary consumer trends and delivering the most advanced marketing and advertising solutions to businesses and brands. Social Network Marketing is simply one of many services Exa provides. Utilising similar strategies to those employed in viral marketing and email marketing campaigns, Exa’s Social Network strategies aim to take advantage of word of mouth, grab the user’s attention immediately and encourage action and interaction amongst consumers.

 

With a range of services available Australia-wide, Exa can develop a customised web solution to suit you. Don’t wait for the consumer to find you. Let Exa design an integrated online marketing strategy for your business and be actively involved in promoting your product or service to the interactive consumer!

 

To find out how Exa’s Social Network Marketing can take your business to the next level, contact us today.

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