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Search Engine Optimisation and Your Business


This highly specialised and technical field helps to improve a website’s ranking in specified search results. Search Engine Optimisation, or SEO, assists in the online marketing process by improving the website’s visibility in search engines and generate more quality, targeted traffic.


Specified search results, known as organic search results in Google, are results naturally determined by the search engine to be the most relevant to the keywords used to search. Consumers use the web to search for product information before they buy, rarely reading beyond the first page of search results.


seo_ranking_reslut_alignTop rankings in a search engines can only be achieved by a professional SEO company that is committed to quality online market research. To retain consumer interest and reach your target market in the online world, it is imperative you employ the most current SEO techniques.


Exa is an experienced web design and development company, specialising in all of your online marketing needs. Exa have delivered tangible SEO results to more than 1000 organisations throughout Australia and have a portfolio of successful results.


SEO Benefits


SEO techniques have instant benefits when applied to a company website. All business types can benefit from SEO because their website will be ranked higher in the search engines, relevant to their product or service.


The benefits of SEO are:


  • Websites are easily found: online consumers browse through sites they believe are relevant to their search term and in most cases won’t look further than the first page of search results. Implementing SEO means your site will be listed on Google, thereby ensuring your website is easily found.
  • There is increased traffic: having your webpage rank high in search engine results ensures more relevant consumers visit your site. A more visible site means  increased traffic volume.
  • Global reach: websites using SEO techniques will be found easily, generate more traffic and widen consumer audience. A website that ranks highly will have more accessibility and therefore have the ability to reach a wider audience.
  • There are more customer enquiries and productivity: from the increased traffic to your site, your business will notice more customer enquiries and productivity. Instead of just hoping for sales leads, with SEO your website will generate quality leads from its top location.


Exa- The Experienced SEO Company


After years of research and development, Exa has emerged as Australia’s most experienced and credible SEO Company. Exa incorporates over 350 staff, with many professional and qualified SEO specialists, renowned for implementing our own WebMagnet SEO technology.


As the largest SEO service provider in Australia, Exa applies our WebMagnet technology to your website to help you achieve traction in your market. Exa will ensure your business ranks at the top of Google to drive quality search queries to your website and increase profitability.


With our specialised WebMagnet technology at the centre of your SEO strategy, your website will gain top ranks in search results, be found readily, have a global reach and generate customer enquiries and  conversions.




WebMagnet is Exa’s patented SEO system. This system was designed to provide businesses with an effective SEO service, fundamental to a successful online marketing strategy. To reach your target market in the online world, top search engine rankings are a must and Exa’s WebMagnet is designed to push you to the top.


WebMagnet is focused on ensuring top rankings are attained for keywords relevant to your product, business, company or industry. The WebMagnet technology has the highest success rate of getting clients websites ranked in the top positions for their industry.


WebMagnet will:


  • Drive traffic to your website from first page rankings
  • Attract quality visitors, achieving high conversion rate
  • Gain businesses credibility by positioning your business as the industry leader


Exa’s WebMagnet process incorporates SEO basics such as structure, coding, linkages, design, meta-tagging, content, title tags and copywriting, as well as proprietary techniques unique to Exa. Our SEO process utilises a specific scientific formula to propel websites to top positions in search engines.


Our SEO experts work to determine the right keyword formula for your WebMagnet solution to create fast results. WebMagnet is an on-going process and our SEO professionals use metrics and statistical analysis to review your site’s performance. WebMagnet is adjusted or upgraded constantly to ensure continuation of high results.


To schedule a free, no obligation consultation with an Exa SEO expert, phone 1800 09 69 69 or contact us.

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