Of all search engines , Google is Australia’s most popular. In the period 2007-2008, 87.81% of all searches conducted in Australia were done via Google. Year upon year Google continues to increase its market dominance, achieving 11.79% growth in this period over the previous year (Hitwise, 2008). Google one of the most powerful search engines in the world, attracting almost nine out of ten searches conducted overall. search engines remain the primary way that internet users navigate to key industry categories and find information regarding the products and services they buy.
Research, dedicated to the study of the behavior of consumers using search engines, has proven that the top three listings in organic results in search engines generate the most traffic. This is due to the following reasons:
- The eye naturally reads left to right, top of page to bottom of page. This instinct is no different for someone reading results in search engines to someone reading a newspaper or novel.
- Top results in search engines are the most visible to the user.
- Users of search engines consider the top result to be the most relevant to their search, then the second search result to be the second most relevant, the third to be the next most relevant, and so forth. The chance of users of search engines trusting a result decreases dramatically with each listing down the page.
- The top three results generated by search engines are the most convenient and the easiest for the search engine user to access. No requirement to scroll down the page means minimal effort for users of search engines.
It is also highly unlikely that users of search engines will proceed beyond the first page of the search engines results. This is why it is so critical you have high rankings in and can be easily found at the top of the first page in leading search engines such as Google.
In an age where search engines have become one of the most powerful mediums for information dispersion, a critical need for precise Search Engine Marketing has arisen. Companies that focus on search engines in their media mix can have greater success across their entire marketing strategy. This is because an effective search engine presence can be felt across all other mediums, perhaps even leading to the ultimate success of other marketing methods. For example: A consumer sees a company’s brand on an alternate campaign, such as a billboard or TV advertisement. This stimulates their interest in the company’s product. The consumer will then go on to search for the product category in Google. At this stage, their trust in the brand is likely to be strengthened if they in turn find it in top results in search engines. They then click-through to the website since their brand recall is heightened by multiple brand interactions. Hence, the advertisement has assisted the search engines campaign and the search engines campaign has assisted to further the success of the advertisement.
Exa has established a reputation for being the strongest Search Engine Marketing Company in Australia. Exa’s patented Web MagnetTm can propel your website to the top of Google and other search engines for your business and industry’s most heavily contested keywords and search terms. Web MagnetTm is Exa’s secret weapon in our industry’s best practice Search Engine Optimisation strategy.
Contact us to arrange a consultation with a search engines specialist. Experience the benefits of being found at the top of Google by your primary target market.