With the introduction of the iPhone and the new marketing opportunities it provides, a strong interest in iPhone Development is emerging. Incorporating iPhone Development into your Web Marketing strategy will put your business at the forefront of current social trends, allowing you to be the first to connect with your customers in this new, exciting way.
Apple’s most recent innovation, the iPhone 3G, has created a new platform for marketers to connect with consumers. iPhone Development has broadened the possibilities for Web Marketing. A portable internet connection and mini web browser provides iPhone users access to the internet at their convenience, anywhere, anytime. The benefit for marketers is that they now have more scope for their online campaigns.
For companies considering iPhone Development, there are two specific options.
- iPhone Development for iPhone specific web applications. Companies are developing ‘mini’ versions of their website, specifically for iPhone browsers, known as web applications. This iPhone Development is necessary to ensure that a company’s website is iPhone compatible. Due to the comparison in size of the iPhone screen to a PC screen, Safari Mobile enables iPhone compatible web applications to be displayed instead of regular websites. This is because a regular website would be impractical in the small iPhone web browser.
- iPhone Development for stand-alone iPhone applications. These applications are enhancements to the functionality of the iPhone. Companies can submit applications across a range of iPhone categories, such as finance, business tools, games, news, sport, weather, lifestyle, travel, education, and more. Applications are uniquely developed by the company or individual and once submitted to Apple, the application is availed to iPhone users for purchase and download their device.
iPhone Development offers a very broad range of innovations and possibilities.
Within a few days of the launch of Apple’s iPhone 3G, over 1 million units were sold worldwide. A recent study by research group IDC predicts that by 2012, there will be 1.3 million iPhones in use in Australia. Globally, mobile advertising is expected to grow from $1billion in 2008 to $2.4billion in 2009 (eMarketer.com). These statistics indicate the importance of iPhone Development from here forward.
iPhone enables its users to neatly access information and services at their convenience. iPhone Development has the potential to give businesses the edge via enhanced customer service and greater access to their target market.
Exa provides iPhone Development services. To arrange a consultation with an iPhone Marketing consultant, Contact Us.