Although not all businesses consider Google Maps positioning valuable; it can hold great significance for those that sell services and products in a location specific area. Google Maps positioning can be crucial for local business success. A Google Maps listing is a unique way to appear in Google’s search results, in addition to driving potential customers to a website.
Exa- the leader for Google Maps Positioning
As a leading web solutions company, Exa has a deep understanding of how the Google Maps algorithm works. Our experienced team recognises the factors used to determine rankings of local business listings and have the knowledge to provide these businesses with effective Google Maps positioning.
Through proven online strategies, Exa will ensure a local business appears on the maps listing; listed in searches on Google as well as devices such as the iPhone and elsewhere within the Google Network.
Exa’s dedicated SEO team are aware that Google business listings are integral, which is why we have the experience to put local businesses on Google Maps, giving them the competitive advantage.
Why Google Maps Positioning is Important
Millions of web users use Google on a daily basis to search for information on products and services. This can be for interstate or international purchases and research, or it can be for local business information. More than four million businesses have been listed on Google Maps; many listing their local address and contact details online. Claiming a place on Google Maps will increase visibility in local searches and is vital for businesses to stay relevant in the local market.
It is important local businesses take Google Maps positioning seriously, and focus on page one listings. Businesses that are listed on Google Maps give their customers an online solution to their local searches. Whether the local business hopes for walk in traffic or more customers to meet, Google Maps is the online solution.
With strong Google Maps positioning, a business can obtain new clients and increase profitability by a large margin.
The Local Online Market
Traditionally, consumers used to spend time searching through the Yellow Pages to find information on a particular local business. Now, consumers turn to the Internet and use search engines like Google to find business listings. As over 80% of searches undertaken are done so through Google, it is vital local businesses obtain a relevant Google Maps positioning.
Pay Per Click (PPC)and Search Engine Optimisation (SEO) have become a focus for many businesses wishing to rank highly on search engines such as Google. As consumers type in a key phrase for local business information, it is integral a business targets specific phrases and is listed within users visibility.
Strong Google Maps positioning helps leverage a business’s local listing and makes the most of Google’s universal search functionality. If the PPC advertisements or SEO practices include localised content, it can also be optimised on Google Maps.
Google Maps allows local businesses to increase their market reach through user friendly, convenient local business listings.
If your business isn’t listed on Google Maps, can you afford to have your competitor take your place?
Contact us for more information on our Google Maps positioning.