In the past, consumers turned to traditional directories when seeking information on local business products and services. This is no longer the case as Google Maps offers this information and more on its local listing and maps service. Google Maps optimisation has never been more integral to local businesses than it has today. Google Maps allows local businesses to increase their market reach through a user friendly, convenient local business listing.
Why is Google Maps Optimisation so Important?
In today’s online realm, web users have the convenience of finding local business information, through search engine results and the implementation of Google Maps optimisation. Gone are the time consuming days of flicking through the Yellow Pages. Now users simply type in their search and obtain results based on their search terms. Google Maps has enabled businesses to reach a large target of online users that are located close to their business.
Businesses from varying industries recognise the importance of ranking highly in Google search results, which is why savvy business owners implement Google Local Listings and Google Maps optimisation techniques.
Exa is one of the leading web development companies in Australia and has expertise in Google Maps optimisation. With each web solution, Exa will provide a Google Maps listing to ensure each target market is reached both locally and globally.
How can Google Maps Optimisation assist your Business?
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become a focus for many businesses wishing to rank highly on search engines. As consumers type in a key phrase for local business information, it is integral businesses target specific phrases and are listed within users visibility.
To make the most of Google’s universal search functionality, a business should undertake Google Maps optimisation and leverage its local listing. If the PPC advertisement or SEO techniques include localised content, it can also be optimised on Google Maps.
How Exa can help?
Exa is Australia’s largest web solutions company, and as such, has an experienced team of dedicated professionals. Our SEO team offers detailed Google Maps optimisation to provide a first page placement for high trafficking and competitive keywords in your market. A listing on Google Maps will have a substantial impact on your bottom line profit and enable a unique market advantage that is unobtainable at smaller web firms. Exa has the experience and qualifications to represent your business in a specific geographical area and ensure that you rank in Google search results through detailed optimisation.
At Exa, our staff will provide you with a cost and time effective way to market your business, in addition to driving traffic to your website.
As potential customers are abandoning the likes of the Yellow Pages and turn to Google, can you afford to remain unlisted on Google Maps? Contact us for more information on our Google Maps optimisation services.