An Exa Business Website is an effective, low cost business tool that supports your organisational goals, improves efficiency and maximises shareholder wealth. Your Business Website can be a stand-alone internet application for the purpose of online marketing, lead generation and customer acquisition, or be integrated with your existing business applications, such as accounting software or inventory control.
We specialise in making your Business Website your company’s most effective marketing and communications tool. Shifting your marketing budgets from Yellow Pages, TV, radio and publication to a Business Website makes good business sense. As of March 2007, 15,045,473 Australians, 70.4% of the population, were internet users. Furthermore, 85% of Business Websites were found via search engines. Also, the average Australian spent 13.7 hours per week using the internet compared to 13.3 hours per week watching TV (Neilsen/NetRatings, 2007). The right Business Website is today’s most powerful marketing method. Whether you wish to focus on your domestic audience or achieve global reach to expand your business into an international market, your Business Website will provide the vehicle to achieve these goals.
An Exa Business Website is low cost and high return. Your Business Website will provide real and measurable results, ensuring your investment is targeted and accountable. Response and return are easily tracked and monitored through metrics that measure the success of your Business Website.
With an Exa Business Website, your products and services are properly promoted. Your Business Website will also enhance the value of your brand and assist with brand development, public relations and customer engagement. An effective Business Website will also generate quality customer enquiries, stimulate sales leads and maximise conversions.
Google is the world’s dominant search engine, connecting 80.7% of searches conducted in Australia to Business Websites (Hitwise, 2007). With over 8 million searches executed on Google Australia per day, it is the primary way internet users navigate to key industry categories and resources. Being at the top of Google will ensure your Business Website has the greatest impact and highest rate of return. Exa’s SEO strategy ensures your Business Website appears at the top of Google for your most valued keywords, providing direct access to your target market.
In today’s complex business environment, taking your organisation to the next level, achieving a competitive edge and securing your position as your industry’s leader, requires the best Business Website.
Exa is Australia’s Number 1 Business Website Company. Contact us.