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Top 10 reasons why online video works

Everybody loves a bit of YouTube. When an online video goes ‘viral’ it’s a marketer’s dream come true: free advertising, word of mouth and brand recognition. Of course, it’s not easy to create a video that spreads like wildfire, but even so, there are plenty of reasons you should be using online video to promote your business.

Over the last couple of years online videos have risen to the top of the ranks in Google’s Universal Search. No matter whether you are a small business selling widgets or a multinational, online video is one of the most valuable and effective means of promoting your business. Here are the top 10…

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  1. On-Demand Accessibility 
    Widely available, low-cost, high-speed Internet connections are available almost anywhere these days. And, with the influx of portable, Internet-ready devices (mobile phones, iPods, laptops, etc.) capable of streaming online video content, viewers will soon be able to access video from virtually every corner of the world.
  2. Powerful Sales Tool
    According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2008 to January of 2009. The benefits of videos include a lower number of abandoned shopping carts, reduced return rates and higher sales.
  3. Adding Video is Tops Among Retailers’ “To-Do Lists”
    According to SLI Systems, only site search, email marketing, user-generated content and search engine marketing were found and considered less dispensable than online video.
  4. Blogging, Video Sharing & Social Networking
    Once retailers and online marketers build up video content on their sites, they will then focus on turning their efforts and video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networking sites and video-sharing destinations.
  5. Awareness
    Online videos can create awareness to the viewers on many levels. Video campaigns should create awareness to the type of company being represented, types of products offered and any other services. Online video is interactive, measurable and coss less per eyeball than any form of print media.
  6. Free Advertising
    Probably the best thing about online video is that everyone – retailers, marketers and even your average Joe – can upload any video, anytime, for free.
  7. Demographics
    According to a nationwide survey conducted by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24.
  8. Better-Educated Leads
    Users are more likely to watch a visually stimulating video about your products than they are to read a long and possibly boring text document. Online video can stimulate your potential customers or clients to learn more about your products and services before they buy.
  9. Results
    By having an online video embedded within your site or on YouTube, you are more likely to rank within the top pages of Google search results. As a matter of fact, video is 53 TIMES more likely than text content to rank within the top of search engine results!
  10. Your Own Personal Broadcast License
    When it comes to online video, you can throw away all of the traditional commercial advertising rule books! You can produce any type of multimedia content to broadcast your company’s products, offerings and services.


Exa can help you create an online video so you have a customised professional company portfolio or product sales pitch for your site. Contact us now for more information or call 1800 09 69 69.


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