Christmas is around the corner, but instead of rushing to retail stores this holiday season consumers are looking online. With the strong Australian dollar (but not as strong recently) and simplicity of purchase and delivery, the online market is continuing to expand forcing many retailers to incorporate eCommerce into their business strategies.
According to B&T, almost two thirds of Australian adults have purchased goods and services online over the past six months; that number is set to expand over the Festive Season. Websites with simple purchasing systems, product reviews and low cost delivery make it easy for consumers to receive the products they want, when they want them.
Mashable suggests books, clothing and travel arrangements are the product leaders but with the accessibility of the Internet, the sale of any product or service is possible
Although looking online for convenience, Australian consumers still want to purchase from an Australian website. While price is a factor, online users are seeking goods and services from reputable organisations and require them in a timely manner.
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Time-poor consumers are now looking to their Smartphones to get the lowest prices wherever they are, which means your business needs to be online. As eCommerce is increasing so too is mobile Commerce (or mCommerce). In the lead up to Christmas, it’s expected that one in three mobile searches will be for online shopping.
What Retailers Should Do
To engage with and reach consumers in this space, retailers must have a fully functional online presence. Large corporates such as David Jones, Myer and even previously anti-online Harvey Norman, are starting to see the benefits of online shopping. By implementing eCommerce modules on their user-friendly websites they have given customers the option to go online with their trusted retailer.
Instead of dreading online holiday shopping, an eCommerce site could extend business opportunities and open a world of engagement.