Traditionally, market research and reporting has been an expensive exercise. However, the highly measurable and accountable nature of the web means that high quality data is now available for free.
Google Analytics is a free, easy to install software program that can be set-up on your website to track and measure the performance of your online marketing. This tool seamlessly integrates with your website and collates important metrics including activities to, on and from your site. For example, you can get statistics on traffic sources, site usage and user behaviour.
Google Analytics allows you to set up goals and measure conversions. Goals might include sales, lead generation, clicking on a specific link, viewing a page or downloading a particular file.
Testing responses to specific elements, such as headings, images, links, call-to-actions and design features, empowers you to make improvements to your site design and content. It also makes tracking search engine optimisation, Google Ad-Words, affiliates and web links easy.
Increasing the effectiveness of your website strengthens your marketing, improves the results it drives to your business and makes it highly accountable for ROI.
By adding a simple tracking code to all your online marketing, including web pages, emails and video, you can gain important information on the effectiveness of your campaigns. Marketers can determine which ads are performing, and which are not, providing the information to optimise, continue or cull campaigns. The information provided by Google Analytics also helps to create more results driven, targeted marketing.
Regardless of whether you have a large, high-traffic corporate site, e-Commerce site, small website or blog, Google Analytics provides a host of compelling features and benefits and delivers all the capabilities that professionals would expect of a web analytics program. Its user friendly interface is easy to use for everyone from novice marketers to senior executives.
As well as setting up your account for free, Google offers a free guide for getting started. For those keen to take their Google Analytics to the next level, there is a free online course.
Google Analytics is simply one of the best things you can do to enhance your online marketing strategy.
Sign-up for Google Analytics: http://www.google.com/analytics/sign_up.html
Getting Started with Google Analytics: http://www.google.com/support/analytics/bin/static.py?page=guide.cs
Google Analytics Online Course http://www.google.com/support/conversionuniversity/