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Facebook for Business: Tips for social success

The growth of Facebook has now reached a level that many businesses cannot ignore. More than 10 million Australians are using the social network; with over 750 million users world-wide. Facebook is currently the second most popular website in the world, following closely behind Google.

So how do you reach your prospects in the booming crowd and turn social interaction into leads for your business?

Firstly, view the video on this page for an overview to get a basic understanding of Facebook for business.

Like Google and its successful Adwords, you can work alongside Facebook, using it as a medium to sell directly. Promoting your business with paid targeted ads and sponsored stories helps you grow your fan base and encourage interactions; so too do they increase the profitability of Facebook, rather than your organisation.

Key to Facebook is the innovative, less costly way to engage with prospects. Similar to Google’s organic results, inexpensive alternatives are the trusted form of social business interaction.

Here, we look at what you need to consider to use Facebook successfully in the competitive social domain.

It’s very important that you consider a Facebook page is part of your overall marketing strategy. You must understand your objectives for the page. For example, is it to engage with your existing clients, is it to attract new clients or direct them to your website? Ensure that the page reflects your brand and company ‘personality’.

Facebook is not a broadcast medium and if you continually post ads, no-one will listen. But if you post handy hints, ask question or provide intriguing articles of interest; the LIKES and comments will follow.

Engagement is the key to a successful Facebook page. In order to attract followers, you need to interact and share with the ones you have. Be prepared to continually update and respond to members’ questions or comments as it is what the medium is about. Criticism may arise, but your online reputation can be managed with positive response and recognition of the issue.

Keeping your Facebook page alive and active over time is the most difficult part. If you are able to keep adding content your customers will know you’re serious about staying relevant and will increase your standing in your industry.

A bonus to Facebook is Social Media Optimisation (SMO). Tools in the content itself such as RSS feeds, share and LIKE buttons, images and polling tools can help attract unique visitors to your website and improve rankings in search engines.


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