Diadora required an online presence to promote and showcase products and technologies. Although the company had multiple retail outlets, they needed a solution that displayed their capabilities and offerings in the online realm.
The aim was to implement an e-Commerce module into the website; allowing customers to make purchases online.
Brand awareness was an incentive; the website was to showcase athletes and events they sponsor.
Social media accounts were also to be established to encourage informal interaction with customers and promote the brand via other online channels.
The website was the first e-Commerce website for Diadora Australia; therefore the project required careful liaison between the company and Exa.
Central Repository Source:
With customers at the forefront of Diadora’s mind, the website was built to satisfy customer’s queries. Contact information for each physical location was listed on the site alongside detailed product descriptions; enabling those searching for information to obtain it from a central location.
Exa implemented a practical, user-friendly back-end administration system; allowing Diadora administrators to control site content such as product information, prices articles and news updates. Administrators can also manage and view orders placed by customers.
A streamlined e-Commerce facility allows users to shop online. A ‘Buy Now’ button on each product page acts as a decisive call-to-action’ encouraging customers to purchase the products displayed via this quick and convenient method.
Site visitors can also select their required colour, size and quantity.
A ‘Shop Now’ button on the home page further encourages users to purchase online.
As an additional marketing focus, a Diadora Facebook Page allows users to interact with the company in a casual environment. An e-Commerce Shop tab showcases a selected range of products; placing items in the shopping cart should Facebook fans enquire. Continual updates, imagery and discussions on the page create a relationship with customers and help to promote the brand in a social setting.
Customised Design and Functionality:
The website design is clean, practical and user-friendly, replicating the retail sales approach offered by Diadora. The unique design incorporates an interactive flash banner; depicting the company,s products and brand.
The easy navigation allows customers to effortlessly browse through the product pages, with each page of the site including a centralised product navigation point to support this function. The separate page for team wear enables sporting groups to create and design their own team uniforms.
End Results/Final Thoughts:
Exa’s WebMagnet™ has maximised the website’s ability to achieve top Google rankings and receive ten times the number of visitors. In addition, Diadora has been able to effortlessly drive new products via online promotion.
Page one rankings include but are not limited to:
- Sports Wear Soccer
- Football Shoes
- Tennis Sports Wear
- Sports Clothing Men
- Sports Clothing Women