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CASE STUDY: Bringing the best deal online to customers

Client Name: Best Deal Online
Industry: Online Retail
Solution: e-Commerce customised website
Target Audience: B2C, tech-savvy, outdoor consumers and bargain shoppers

Client Summary:

Best Deal Online is an importer and wholesaler selling direct to the public, offering the discounted digital, outdoor leisure, technical and other products online. The company sources a wide range of products and sells to customers at a competitive price.

Client Objective:

As a new business venture, Best Deal Online partnered with Exa to establish a customised eCommerce solution. The site was to be centred around the company’s products with a specific focus on online deals and competitive prices. Multiple product listings and images had to be included, allowing simple management for site administrators. Appealing to the company’s demographic; the site had to notify customers of discounts, manage online purchases and calculate freight charges on demand. Best Deal Online

The Challenge:

To develop an eCommerce experience that would entice people to purchase from Best Deal Online, development required an extensive approach to ensure this goal could be achieved.

Exa Solution:


Product and Category Management:

Exa implemented Product and Category Management systems enabling Best Deal Online to update and edit products as required. Featuring a Deal of the Week section and classification areas Digital, Outdoor Leisure and Technology and Other, the company can allocate products by type, brand and price.

A mass product import feature allows website administrators to upload multiple products rather than individual allocation, saving time and hassle. The unique backend system automatically categorises products based on previous selection and can be easily edited if required.

Ecommerce with Customised Freight Calculation:

With customers at the forefront of the company’s customised solution, an eCommerce model on the site allows users to quickly purchase online. Automatic updates on product selection and correct freight estimates means users receive detailed information prior to purchase. An integrated Order Management System enables the company to create an automatic invoice for frequent customers, saving time on processing for all parties.

Easy to Use Interface:

Simple navigation, brand search capabilities and mega menus enhance the online user experience. With clear product categorisation and easy selection, users can browse similar products in the range through drop down menus. Best Deal Online also has the ability to match low prices with specific brands for customers who prefer to search via the brands module.

Popular Search Listings via WebMagnet Technology:

Exa’s patented WebMagnet technology enables creation of popular searched pages, enhancing useability. Prominent searches are pinpointed to links for particular products, directing users to precise pages based on their enquiry.

End Results/Final Thoughts:

With an easy-to-use website, Best Deal Online can now focus solely on sourcing the best products for their customers.

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