Web Development, Online Marketing, Web Developers, Websites

More about Web Development

What is Web Development?

Web Development is the term used to describe all non-design related activities involved in building and developing a website. These activities typically include domain management, site architecture (structure, lay-out, functionality and back-end systems), content development, programming, coding, server configuration and security. Web Development is a highly specialized field that requires a good understanding of the World Wide Web and applies programming skills, internet applications and knowledge of information systems.


Web Development for Online Marketing
With the increased usage of popular search engines such as Google and Yahoo, professional Web Development incorporating proven SEO techniques, has become imperative for a successful, integrated marketing plan. Research shows that in Australia, 50% of shoppers research products online before attending a place of purchase to buy, 58% using a search engine to find the sites they visit (Australian Centre for Retail Studies, Monash University). The need for a professional web presence becomes more crucial every year.

Online Marketing is fast overtaking traditional means of marketing and advertising. Times have changed, and social and technological factors are a major influence on current and future trends. “With almost all expenditure on traditional media in decline, the upward momentum of the internet reflects a new era. The internet is a hugely popular mass medium now, and advertisers are continuing to switch more of their budgets online to build their brands and interact with their customers." (Guy Phillipson, Chief Executive, Interactive Advertising Bureau).

Consumers now go online for information, purchasing, entertainment and social engagement:

Online consumers become increasingly more particular about the types and styles of websites they use, furthering the importance of having a well designed, fully functional, informative website that is easily found and easy to use. A website designed and developed by a professional Web Development company is more likely to satisfy all requirements for a successful online marketing campaign and thereby produce high results and return on investment.

To see the types of results we produce for our clients, Click Here.

Choosing a Web Developer
The increase in the use of the internet naturally means that there has been a boost in demand for Web Development. In turn, Web Development has become a high growth industry. This growth is being fuelled by small and large businesses alike that recognize the tremendous benefits provided by online marketing, e-Commerce, automated workflow, intranet, extranet and online management systems. Congruently, hundreds of small, new Web Development companies have popped up in response to this demand, as well as accountants and IT Consultants charading as Web Developers. In fact the Web Development industry is flooded with very inexperienced, unqualified Web Developers who are lacking the resources and expertise to provide professional, high quality website design and development.

Many companies have experienced the inconvenience and loss that choosing the wrong web developer can bring. We should know, as many of our clients have come to us to correct problems created by other Web Developers and provide the results that our smaller competitors could not. Such mistakes can become expensive, as companies are forced to pay again to correct problems. Also, for the time that the website is down it is costing money in lost revenue, ineffective practices or drained resources. Choosing a small or cheap company for your Web Development can be a costly mistake. At a minimum you must remain cautious and be vigilant in your selection of a web developer.

Accurate, precise Web Development is crucial. Ensure that the web developer you are choosing demonstrates proven, quality results via an impressive list of clients and credentials. Your web developer should have an extensive portfolio and testimonialsthat position them as an industry leader.

How can Exa Help?
Exa can help your business capitalise on the opportunities that the internet provides. Our portfolio incorporates over 1000 satisfied customers, including major clients from banking, government, commercial and non-profit sectors. SEO results, produced by our Web Magnet™ , position our clients at the top of leading search engines. Exa has the expertise, methodology and technology to make your website your most valuable business asset.

Click Here to speak with us regarding Exa’s professional Web Development services.