An Exa Web Site is an effective, low cost business tool that supports your organisational goals, improves efficiency and maximises shareholder wealth. Your Web Site can be a stand-alone internet application for the purpose of online marketing, lead generation and customer acquisition, or be integrated with your existing business applications, such as accounting software or inventory control.
We specialise in making your Web Site your company's most effective marketing and communications tool. Shifting your marketing budgets from Yellow Pages, TV, radio and publication to a Web Site makes good business sense. As of March 2007, 15,045,473 Australians, 70.4% of the population, were internet users. Furthermore, 85% of websites were found via search engines. Also, the average Australian spent 13.7 hours per week using the internet compared to 13.3 hours per week watching TV (Neilsen/NetRatings, 2007). The right Web Site is today's most powerful marketing method. Whether you wish to focus on your domestic audience or achieve global reach to expand your business into an international market, your Web Site will provide the vehicle to achieve these goals.
An Exa Web Site is low cost and high return. Your Web Site will provide real and measurable results, ensuring your investment is targeted and accountable. Response and return are easily tracked and monitored through metrics that measure the success of your Web Site.
With an Exa Web Site, your products and services are properly promoted. Your Web Site will also enhance the value of your brand and assist with brand development, public relations and customer engagement. An effective Web Site will also generate quality customer enquiries, stimulate sales leads and maximise conversions.
Google is the world's dominant search engine, connecting 80.7% of searches conducted in Australia to websites (Hitwise, 2007). With over 8 million searches executed on Google Australia per day, it is the primary way internet users navigate to key industry categories and resources. Being at the top of Google will ensure your Web Site has the greatest impact and highest rate of return. Exa's SEO strategy ensures your Web Site appears at the top of Google for your most valued keywords, providing direct access to your target market.
In today's complex business environment, taking your organisation to the next level, achieving a competitive edge and securing your position as your industry's leader, requires the best Web Site.
Exa is Australia's Number 1 Web Site Company. Contact us. |
