With the introduction of the iPhone and the new marketing opportunities it provides, a strong interest in iPhone Marketing is emerging. Incorporating iPhone Marketing into your Web Marketing strategy will put your business at the forefront of current social trends, allowing you to be the first to connect with your customers in this new, exciting way.
Apple's most recent innovation, the iPhone 3G, has created a new platform for marketers to connect with consumers. iPhone Marketing has broadened the possibilities for Web Marketing. A portable internet connection and mini web browser provides iPhone users access to the internet at their convenience, anywhere, anytime. The benefit for marketers is that they now have more scope for their online campaigns.
For companies considering iPhone Marketing, there are two specific options.
iPhone Marketing via iPhone specific web applications. Companies are developing ‘mini' versions of their website, specifically for iPhone browsers, known as web applications, to ensure that a company's website is iPhone compatible. Due to the comparison in size of the iPhone screen to a PC screen, Safari Mobile enables iPhone compatible web applications to be displayed instead of regular websites. This is because a regular website would be impractical in the small iPhone web browser. By ensuring your business has an iPhone compatible website, you can harness the opportunities that iPhone Marketing promises to provide.
iPhone Marketing via stand-alone iPhone applications. These applications are enhancements to the functionality of the iPhone. Companies can submit applications across a range of iPhone categories, such as finance, business tools, games, news, sport, weather, lifestyle, travel, education, and more. Applications are uniquely developed by the company or individual and once submitted to Apple, the application is availed to iPhone users for purchase and download their device. For certain businesses and industries iPhone applications present a very unique iPhone Marketing opportunity.
iPhone Marketing offers a very broad range of innovations and possibilities.
Within a few days of the launch of Apple's iPhone 3G, over 1 million units were sold worldwide. A recent study by research group IDC predicts that by 2012, there will be 1.3 million iPhones in use in Australia. Globally, iPhone Marketing is expected to grow dramatically in 2009 (eMarketer.com). These statistics indicate the importance of iPhone Marketing from here forward.
iPhone enables its users to neatly access information and services at their convenience. iPhone Marketing has the potential to give businesses the edge via enhanced customer service and greater access to their target market.
Exa provides iPhone Marketing services. To arrange a consultation with an iPhone Marketing consultant, Contact Us.
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