iAd is Apple's most recent creation; a mobile advertising platform designed specifically for iPhone, iPod Touch and iPad users. Apple's innovative technology has been globally adapted and as such, a target market has been established. The innovative iAd development enables brands to connect to the global Apple audience and enhance their target market.
The unique iAd development allows third party developers to directly embed the chosen adverts into applications sold on the App Store. Apple announced their latest advertising platform in conjunction with the new iPhone OS 4.0 in hopes of capturing their savvy audience.
Many iPhone users turn to applications to find information and answers, rather than searching the web, opening opportunities for application advertising. On average, iPhone and iPod Touch users spend 30 minutes in apps each day, creating a space for a quality, interactive and emotive advertising platform.
How it Works
Apple's customised iAd development works to advertise inside the chosen application, promising greater interaction with targeted users. As users can remain in their application, it is likely consumers will interact, respond and ideally buy the product or service. The iAd development allows standard targeting options such as application preferences, movie/music/television genre interests and location.
The iAd development is similar to Google's AdMob and integrates ads into specific applications. Ideally, each iAd is to be interactive and emotive, capturing the attention of the intended audience to enhance sales. With the unique iAd development, marketers can entertain and inform their target market with games, full screen video, interactive maps, social networking tools and many others.
The iAd logo is displayed on each advert to inform users of the advertising experience behind the banner. Viewers simply tap on the iAd banner and a full screen advertisement will appear within the app, unlike other ads that force users into other browsers. Advertisements can be paused and resumed without removing users from their desired destination.
High Impact Advertising
As the iAd development was built into Apple's OS4, the platform utilises the latest technologies. Users can create high impact ads that incorporate graphics, video and animation with the iAd JS system, done through HTML5. The ads download seemly; each iAd allowing users to download an app or purchase the content from within the ad. iPhone or iPod Touch users can also save the branded images in photo albums or as wall paper, save promotional coupons for retail scanning and share the branded content via social networking sites or email.
The iAd development will work with the OS4 and is suitable for iPhone 3G, 3GS, iPhone 4, and second and third generation iPod touch models. Exa provides iAd development services. To arrange a consultation with Mobile Marketing consultant, Contact Us.
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