Exa can help you with all your emailing needs, including hosting and database management through to template development and content creation. Exa's proven emailing system is the answer to your business' emailing needs.
Businesses can use emailing to send out newsletters, product updates, event invitations, query responses and more. Virtually any form of communication conceivable can be distributed via Emailing. Another emailing technique involves including your business' advertisements in emails sent by other companies, much like the method used in Affiliate Marketing where your business advertises on other companies' websites. A combination of emailing methods, as described above, would be complimentary to one another and increase the potential of achieving your emailing goals.
Emailing is the second most effective form of Online Marketing behind Search Engine Optimisation. Research shows that half of all internet users check their emails on a daily basis. In fact, as of December 2007, approximately 7.5 million Australians check email daily. emailing therefore achieves high penetration and allows businesses to effectively access their target market.
A well executed emailing campaign is not only informative for consumers, but can bring great profit results for your business. Whether your emailing effort aims to encourage sales via product promotion, inform customers, invite consumers to events or simply follow up customer service enquiries, emailing is a highly efficient and effective way to meet these needs.
The benefits of emailing include: - Speed: emailing messages are delivered straight to the recipients' inboxes, instantly
- Reach and Penetration: emailing overcomes geographical parameters that exist with other communication methods
- Ease and Efficiency: emailing messages can be distributed to multiple recipients at the click of the mouse
- Low Cost: emailing requires minimal investment to set up an appropriate technical system, after which, running costs are negligible
- Targeted: emailing allows you to appropriately define specific recipient groups
An emailing campaign's statistics are easy to attain. Read and click-through rates can be comprehensively analysed. Click-throughs from email to website can then be monitored to further measure the actions of email recipients. Analysis of data means an emailing campaign's success can easily be monitored and tracked, hence providing a highly measurable ROI.
Contact us to discuss how Exa's emailing services can compliment your Online Marketing goals. |
