Email Marketing

Exa can help you with all your Email Marketing needs, from database management through template development and content creation. Exa's proven Email Marketing System, is the answer to your business' Email Marketing needs.

Businesses can use Email Marketing to send out newsletters, product updates, event invitations, query responses and more. Virtually any form of communication conceivable can be distributed via Email Marketing . Another Email Marketing technique involves including your business' advertisements in emails sent by other companies, much like the method used in Affiliate Marketing where your business advertises on other companies' websites. A combination of Email Marketing methods, as described above, would be complimentary to one another and increase the potential of achieving your Email Marketing goals.

Email Marketing is the second most effective form of Online Marketing behind Search Engine Optimisation. Research shows that half of all internet users check their emails on a daily basis. In fact, as of December 2007, approximately 7.5 million Australians check email daily. Email Marketing therefore achieves high penetration and allows businesses to effectively access their target market.

A well executed Email Marketing campaign is not only informative for consumers, but can bring great profit results for your business. Whether your Email Marketing effort aims to encourage sales via product promotion, inform customers, invite consumers to events or simply follow up customer service enquiries, Email Marketing is a highly efficient and effective way to meet these needs.

The benefits of Email Marketing include:

1. Speed: Email Marketing messages are delivered straight to the recipients' inboxes, instantly
2. Reach and Penetration: Email Marketing overcomes geographical parameters that exist with other communication methods
3. Ease and Efficiency: Email Marketing messages can be distributed to multiple recipients at the click of the mouse
4. Low Cost: Email Marketing requires minimal investment to set up an appropriate technical system, after which, running costs are negligible
5. Targeted: Email Marketing allows you to appropriately define specific recipient groups