Exa can help you with all your E-Marketing needs, from database management through template development and content creation. Exa's proven E-Marketing System, is the answer to your business' E-Marketing needs.
Businesses can use E-Marketing to send out newsletters, product updates, event invitations, query responses and more. Virtually any form of communication conceivable can be distributed via Email Marketing. Another E-Marketing technique involves including your business' advertisements in emails sent by other companies, much like the method used in Affiliate Marketing where your business advertises on other companies' websites. A combination of E-Marketing methods, as described above, would be complimentary to one another and increase the potential of achieving your E-Marketing goals.
E-Marketing is the second most effective form of Online Marketing behind Search Engine Optimisation. Research shows that half of all internet users check their emails on a daily basis. In fact, as of December 2007, approximately 7.5 million Australians check email daily. E-Marketing therefore achieves high penetration and allows businesses to effectively access their target market.
A well executed E-Marketing campaign is not only informative for consumers, but can bring great profit results for your business. Whether your E-Marketing effort aims to encourage sales via product promotion, inform customers, invite consumers to events or simply follow up customer service enquiries, E-Marketing is a highly efficient and effective way to meet these needs.
The benefits of E-Marketing include: - Speed: E-Marketing messages are delivered straight to the recipients' inboxes, instantly
- Reach and Penetration: E-Marketing overcomes geographical parameters that exist with other communication methods
- Ease and Efficiency: E-Marketing messages can be distributed to multiple recipients at the click of the mouse
- Low Cost: E-Marketing requires minimal investment to set up an appropriate technical system, after which, running costs are negligible
- Targeted: E-Marketing allows you to appropriately define specific recipient groups
An E-Marketing campaign's statistics are easy to attain. Read and click-through rates can be comprehensively analysed. Click-throughs from email to website can then be monitored to further measure the actions of email recipients. Analysis of data means an E-Marketing campaign's success can easily be monitored and tracked, hence providing a highly measurable ROI.
Contact us to discuss how Exa's E-Marketing services can compliment your Online Marketing goals. |
