Is your business capitalising on contemporary consumer trends?
If the answer is no, and your traditional marketing strategy is losing steam, Exa's Digital Solutions can make you relevant once more.
Digital Solutions, established as a response to the rapid uptake of the internet, now incorporates search engine marketing, online video, social networks, email marketing, mobile marketing and a variety of interactive channels to suit current consumer trends. With Digital Solutions strategies, the internet, TV, Radio and Print are no longer the only means of attracting audiences and raising revenue.
Digital Solutions include both Online Marketing and Mobile Marketing:
A professional website is the cornerstone of a successful Digital Solutions campaign. Websites bridge the gap between business and consumer. The internet, in particular, by promoting convenience through the entire online shopping experience – from research and comparison to final purchase – greets the customer where they are most comfortable and most likely to purchase. A well-designed, functional website promotes a consistent brand image and affords a permanent point of contact for customer enquiries.
Search Engine Marketing
Marketing for search engines is a science. Utilising search engine optimisation technologies, Digital Solutions companies can ensure strong rankings for specific search terms with Google, MSN and Yahoo! By doing so, tailored Digital Solutions deliver only the most relevant customer enquiries and promote efficient, reliable avenues for eCommerce.
Online Video represents an opportunity for savvy Digital Solutions companies to cash in on an emerging industry. Because the internet dominates all forms of media during the purchase process, online video capitalises on a uniquely engaged, active audience. Testimonials, announcements, webinars, product demonstrations, commercials and RSS Feeds account for only a small proportion of online video use.
A social networking site can be an incredibly successful tool to complement existing Digital Solutions. Social networking sites are low-cost, more ‘conversation' than ‘call-to-action' and promoted as meeting emerging consumer demands for immediacy and frequency of communication. Social networking has proven best utilised for increasing an already established brand-presence and providing an avenue for interaction between business and consumer.
Newsletters, mail-outs, invitations, promotions and business communications all fall under the umbrella term ‘email marketing' and provide cost-effective, measureable Digital Solutions alternatives.
Mobile marketing promotes your business, brand or organisation to an increasingly-mobile, technologically-savvy consumer base which prize convenience over content (as of March, 2009, over 80% of the Australian population were locked into the online world with an astonishing 9 Million connected via 3G – Mobile Broadband). A Mobi-site, a website with mobile browsing compatibility, is a critical component of today's Digital Solutions strategy. With more and more consumers turning their attention to mobile internet, the ability to supply up-to-date, accessible information is in great demand.
Why Choose Exa?
In business since 2000, Exa has expanded its Digital Solutions to target the latest consumer trends. From online to mobile marketing, Exa does it all. Boasting a portfolio of over 1000 satisfied clients, Exa has the experience, credibility and advertising nous to satisfy all your requirements. By investing tens of thousands of dollars in R&D each year, Exa maintains its status as a Digital Solutions company ahead of the game.
For online marketing, Exa utilises state-of-the-art proprietary Search Engine Optimisation technology, Web Magnet™, to deliver websites guaranteed to rank strongly with major search engines like Google, MSN and Yahoo! For Mobile Marketing, Exa is equally adept, tailoring Mobi-sites and mobile marketing campaigns to each of our clients' specific needs.
The list of digital services Exa provides includes: