Copywriting is essentially written content aimed at promoting businesses, brands, products and organisations to consumers in the most efficient, professional, targeted manner. Professional Copywriting comes in many forms, including Web Copywriting, Business Copywriting, Document Copywriting, Marketing Communications Copywriting, Campaign Copywriting, and Copywriting for Press Releases, Radio, TV, Presentations, Scripts, Letters, Branding Statements and more.
Web Copywriting is a highly specialised, results driven skill, coupling specific industry knowledge about search engines with polished, professional writing.
Professional Copywriting will help your business by:
- Utilising search engine optimisation techniques to gain strong rankings with major search engines
- Catering specifically to various industry language
- Accurately and efficiently conveying brand messages, products and business ideals
- Promoting a professional avenue for eCommerce
Professional Copywriting services allow businesses a competitive edge. Offering customised content solutions to suit all businesses across every industry, professional Copywriting can take your business to the next level.
To find out how Exa’s Professional Copywriting Service can take your business further, Contact Us
Search Engine Optimisation
Professional Copywriting is more than simply providing polished, grammatically-correct content. Search Engine Optimisation is a key ingredient, too. So what is SEO exactly?
Search Engine Optimisation means securing strong rankings within leading search engines via the appropriate use of keyword strings and relevant search terms. Far too often organisations fail to attract their target market due to under-utilised keyword strings, incorrect keyword density or poorly chosen keywords. With a research team in place to ensure our Copywriters target the correct keywords, Exa’s client websites are guaranteed to rank strongly in Google, MSN and Yahoo and be delivered to the most appropriate audience.
Balancing keyword density with coherent, client-specific content is an art. As over 1000 satisfied clients and endless search engine rankings testify, Exa’s Professional Copywriters are up to the task.
Exa’s professional Web Copywriting services include:
- Website content
- Email marketing templates
- Email auto-replies
- Google Ad-Words campaigns
- Slogans and banner advertisements
By taking the time to learn about your business and industry and properly analyse your environment and the behaviour of your target market, Exa provides the ideal solution to put you back in touch with your most valued asset – your consumer.
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