What is Google Android?
Android is an open source, mobile operating system developed by Google that allows the development of application software by any member of the public, anywhere the world. Similar to the Apple iPhone
, Google’s Android has been touted as the next big thing in interactive mobile media. Android is not a phone in itself, rather a software operating system designed to be taken on by any number of mobile carriers. Via Android Applications and Online Marketing
for Mobile Media
, businesses are learning to utilise the technology to their advantage. As an evolving web solutions and online marketing company, Exa now includes Android Applications as part of its complete Web Development Services
Is your business, brand or organisation accessible by an increasingly mobile audience? If not, Exa can help. Call 1800 09 69 today or contact us online
to find out how.
How can Google Android help your business?
With most revolutionary technologies, savvy businesses are quick to identify applications for business use. Android is no different. As a marketing platform, Android facilitates mobile versions of your website, making your business, brand and products more relevant and easily accessible. For the creation of applications, Android is proving a valid competitor to the Apple iPhone.
Google Android can help businesses increase their reach, advertising presence and profitability via:
Similar to the Apple iPhone
, Android Applications utilise open source programming. Android has its own dedicated application store - called Android Market -where applications are available for download by Android users. As the popularity of iPhone applications
indicate, creating applications for mobile devices is a highly profitable industry.
Google Android allows businesses a profitable avenue for eCommerce and advertising by creating web applications or “Mobi-Sites
” – literally Android compatible versions of their website for marketing on mobile technology. As consumer habits evolve to embrace mobile media, it’s important that businesses aren’t left behind. Android’s Web Application Development allows businesses lucrative, measureable, cost effective means with which to engage with consumers.
Future Business Potential
Google’s innovation has to date delivered a number of revolutionary technologies, including Google Maps, Google Chrome and the soon to be released Google Wave. With open source programming at the core of Google Android, it seems only matter of time before Android Applications are suitable for business use.
Andy Rubin, Director of Mobile Platforms at Google declared, "Today we don't support many enterprise applications, but in the future I think enterprise will be a good focus for us” (Reuters).
What Makes Google Android Different?
The key to the Android Applications lies in the interplay between each application. One example is the storing of contacts. When a contact is stored in the phone, it is automatically stored in G-mail and vice-versa. Android is similarly efficient when searching for and locating contacts. By searching a contact’s address in G-mail, Android will allow the efficient relay of co-ordinates and directions from Google Maps. Nick Sears, co-founder of Android says the whole process makes for “more innovation” and “lower costs”.
Android’s functionality as phone, mobile internet and application platform ensure its relevance as technology advances and competition increases.
How Exa Can Help
Exa is Australia’s number 1 Web Solutions
, Online Marketing
and Mobile Marketing
company. Since 2000, Exa has been developing internet and mobile marketing solutions for businesses from a variety of industries throughout Australia. Exa understands that in order to reach your audience and increase your business’ market share, it is imperative that you are up to date with current consumer trends. Utilising Android Applications, Exa’s marketing experts can deliver a mobile solution to generate quality sales leads and meet your market while they are mobile.
Schedule a free, no obligation consultation with Exa’s Android Applications experts. Contact Exa
on 1800 09 69 69 today.
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