Home / Exa Services / Adwords

Adwords

What is Google Adwords?

Google Adwords has steadfastly become incorporated as an important component of online marketing, and is now the most popular form of pay-per-click advertising as well as being the biggest revenue-generating sector of the search engine giant's entire operation.

Adwords harnesses two types of advertising: pay-per-click (PPC) and cost-per-thousand (CPM). PPC works when a company advertises on a website and pays Google a certain amount for every click that the ad gets. Cost-per-thousand differs to pay-per-click in how the advertisement is paid for. Instead of paying the website for every click, the company will instead pay a certain amount for a specific number of ‘‘impressions’’ the ad makes, or in other words, how many times that ad appears on the website.

How does it work?

A company who utilises the services of Adwords can choose a set of keywords relevant to its business and industry. When a customer uses these keywords in Google, the company’s Adwords-generated advertisement will appear on the right hand side of the search results screen and sometimes above the organic search results.

One of the biggest advantages of using Adwords is that, due to the ad appearing next to search results generated from keywords relevant to your business, is being seen by a more industry-targeted group of people. Adwords also allows companies greater control of their advertisements, allowing them to edit their ads as they please or setting it up so that it targets a specific demographic or country.

There are two factors that contribute to the placement of an ad. A company has the freedom to choose how much it is willing to pay Adwords for every click their ad generates or how many impressions it makes. However, with highly competitive industries, a bidding usually commences for relevant keywords. Whilst smaller businesses will not be able to pay amounts high enough to overthrow the bids of their competitors, Adwords also calculates the ‘‘quality score’’ of the ad by checking the relevance of the landing page (the web page that the advertisement links to) to the ad’s content and keywords. This provides small-medium businesses the chance to secure a high placement on Adwords, even if their bids were not as high as their rivals, as long as relevance is maintained.

How can using Adwords help my business?

With the extreme rise of Google’s popularity, and the integration of online marketing tools such as Search Engine Optimisation (SEO) and Adwords, companies nowadays are beginning to realize the power it has to move their businesses forward and gain an edge over their competitors. Companies who use both SEO to achieve higher rankings in Google and have ads placed next to the search results, cover a wider network of browsers.

By making use of Adwords and SEO to direct more targeted traffic to their website, companies now have a more cost-effective means for online marketing. As online marketing is quickly surpassing more traditional methods of marketing in terms of success rate and time limits, with more people turning to the Internet to search for what they want, an investment in your company's website and the tools used to maximize the exposure of that website is vital to the growth of your company.

If you would like to speak to one of our online marketing experts, please contact us.

What our clients are saying


Previous Testimonial Next Testimonial

If for any reason you cannot find the product or service you are searching for on our website, please Contact Us.


comments powered by Disqus

Services Links Web Programmer

Services Links Website Templates

Services Links Websites

Services Links Website Hosting

Services Links Website Template

Services Links Web Site Builder

Services Links Online Advertising

Services Links Search Engine Optimisation Services

Services Links Search Engine Optimisation

Services Links Search Engine Optimization

Services Links Search Engine Position

Services Links Search Engine Positions

Services Links Search Engine Rankings

Services Links Professional Web Designs

Services Links SEO Service

Services Links SEO Services

Services Links Web Advertising

Services Links Web Promotions

Services Links Online Promotion

Services Links Australian Web Designers

Services Links Copy Writing

Services Links Web Design Service

Services Links Customised Web Solution

Services Links Customised Web Solutions

Services Links Customised Website

Services Links Customised Websites

Services Links Web Site

Services Links Web Sites

Services Links Website Solution

Services Links Website Solutions

Services Links Customised Website Solutions

Services Links Customised Website Solution

Services Links Customised Web Sites

Services Links Customised Web Site

Services Links Electronic Marketing

Services Links Electronic Newsletter

Services Links Email Campaigns

Services Links Email Marketing Campaigns

Services Links Email Marketing System

Services Links Email Marketing Systems

Services Links Email Messaging

Services Links Email Messaging System

Services Links Email Messaging Systems

Services Links Email Newsletter

Services Links Email System

Services Links Email Systems

Services Links Emailing

Services Links E-Marketing

Services Links E-Marketing Campaigns

Services Links E-Marketing Systems

Services Links E-Newsletter

Services Links Search Engine Marketing

Services Links Search Engine Marketing Services

Services Links SEM Services

Services Links Web Site Traffic

Services Links Web Site Users

Services Links Web Site Visitors

Services Links Web Traffic

Services Links Web Users

Services Links Web Visitors

Services Links Website Users

Services Links Website Visitors

Services Links Copywriting

Services Links SEM Copy Writing

Services Links SEM Copywriting

Services Links SEO Copy Writing

Services Links SEO Copywriting

Services Links Web Copy Writing

Services Links Web Copywriting

Services Links Web Site Copywriting

Services Links Website Copy Writing

Services Links Website Copywriting

Services Links Content Management System

Services Links eCommerce

Services Links e-Commerce

Services Links Electronic Commerce

Services Links Website Maker

Services Links Multilingual Websites

Services Links Site Design

Services Links Web design and hosting

Services Links Web Design Companies

Services Links Web Design Development

Services Links Web Design Firm

Services Links Web design hosting

Services Links Web Development Services

Services Links WEB SEO

Services Links Web Site Marketing

Services Links Website Design Company

Services Links Website Design Service

Services Links Website Designing

Services Links Adwords

Services Links Database Developer

Services Links Document Management System

Services Links Webmaster

Services Links Ipad App Developers

Services Links Ipad Development

Services Links Make Ipad App

Services Links QLD Digital Agency

Services Links Corporate Website Design

Services Links Mcommerce Developer

Services Links Exa Corporate Website Design Services

Services Links Professional Web Design Adelaide

Services Links Web Marketing Experts

Services Links Australia's Biggest Digital Solutions Agency

Arrange a Free Consultation

If you would like to learn more about how Exa can help you. Just complete the form below and we will be in touch.




TestimonialsTestimonials
Read comments & feedback
from our clients.
SEO ResultsSEO Results
See the difference
WebMagnet makes to your SEO.
FolioFolio
View our impressive
folio of over 1000 clients.
Contact UsContact Us
Experts will assist with your
enquiry. Call 1800 096 969.