SEM, Search Engine Optimisation, Online Marketing

Web Magnet™

Exa's Web Magnet™ is an advanced Search Engine Marketing system that is based on science, design and technology. Web Magnet™ will optimise your website so it has the power to rank as highly as possible in leading search engines, such as Yahoo, MSN or Google. With top search engine rankings your website will attract maximum search traffic.

More than Search Engine Optimisation, our approach is holistic, strategic, measured, professional, and results-driven. We model your web success around the appropriate balance of design, functionality, content, utility and call to action. We collaborate the sites own listing potential with Exa’s network of high performing websites and established search engine credentials. We work closely with you to determine the right keyword formula for your Web Magnet™ as appropriate Key Word Strings are critical to the success of your Search Engine Optimisation. The right keywords and phrases drive quality visitors to your website, while unsuitable keywords can send your site off target. For this reason, Exa is diligent in researching Key Word Strings, the websites competing for them and direct competitors to your business.

Good, web appropriate content is also considered critical in achieving top search engine rankings. Content writing for Search Engine Optimisation is highly technical and specialised, and differs in many ways to other methods of business writing. Exa offers a professional Copywriting service to support you in attaining high positions in search engines through the best use of Key Word Strings.

Exa’s Web Magnet™ is a dynamic and ongoing process. Search engines are by no means static tools and their ever changing nature provides both challenges and opportunities for smart marketers. Therefore, Exa periodically reviews the performance of your Web Magnet™ using metrics and statistical analysis, and checks for any changes in search engine factors. Web Magnet™ is then adjusted or upgraded accordingly to ensure the continuation of high results.

Click Here to view the success Web Magnet™ has produced for our clients.

Web Magnet™ is an effective solution to your Online Marketing needs, incorporating all elements necessary to achieve web success via strong target market penetration and high customer conversion. With Web Magnet™ your website is your business’s most valuable marketing tool.

Through careful and thorough research and analysis, Exa gathers and processes information regarding your business, industry and target market. This information is disseminated to determine the most effective way to generate revenue. Appropriate recommendations that align with your business model and current marketing plan are then formulated.

At Exa we recognize that each client’s business and marketing goals are unique and tailor their Online Marketing Strategy to meet their individual needs. We have hundreds of satisfied customers globally due to our patented Web Magnet™ techniques. Web Magnet™ is so successful our clients’ websites consistently rank on the first or second page in a search engine.

Web Magnet™ focuses on successful web promotion, making certain your website is seen repeatedly by more of your targeted audience and attracts quality new prospects and leads to your business. Most importantly, Web Magnet™ offers measurable results.

Exa has invested years into developing its patented Search Engine Marketing formula. Incorporating some of the most impressive web design in Australia with our patented Web Magnet™ process, we deliver superior results and help to improve the profitability and efficiency of our clients’ businesses.

“Thanks to Web Magnet™, we are over the moon with the response we are receiving from our website. Now over 25% of all new business comes through our website. We get at least 3 targeted enquiries a day.”
C & N Ruggiero

“Over the past year, our Web Magnet™ has attracted many thousands of visitors to our website and has given us ten times the return on our investment in sales.”
Choice Cabinets

“Since making the change to Web Magnet™ we have experienced a considerable increase in traffic, which is reflected in our overall sales figures. The initial cost has merely been a small investment in our future growth.”
Hire-It

“We’ve had a significant increase in enquiries since launching our new Exa-site. The web has overtaken Yellow Pages as our leading source for initial enquiries, and it is far more cost effective.”
Mobility Aids Australia

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As of 31 December 2007, 15,504,532 Australians, 75.9% of the population, were internet users. Furthermore, 85% of websites were found through search engines (Neilsen/NetRatings). Search engines are the primary method used to locate information, products and services today, outperforming more traditional tools such as Yellow Pages. The web consistently outgrows all other methods of advertising, while Search Engine Marketing continues to be the most popular method of online promotion.

Online advertising expenditure in Australia for the three months ended 31 March 2007 was $294,000,000, an increase of $99,000,000 (or 51%) on the first-quarter 2006.

General advertising accounted for 26% of the total advertising expenditure for the three months to March 2007, while the Search and Directories Advertising Category comprised 47%.

Total online advertising expenditure for Search and Directories Advertising for the three months ended 31 March 2007 was $139,500,000. This expenditure was up 85% on the first-quarter 2006.

First-quarter expenditure has increased significantly year-on-year in both dollar and percentage terms. The increase is the fifth consecutive yearly increase for the first quarter since the commencement of data collection in 2002.


Click Here to contact an eBusiness expert and find out the difference Web Magnet™ can make to your business.