Web Copywriting

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Web Copywriting

Professional web copywriting is an essential component of a successful Online Marketing campaign. To ensure your website commands attention and creates a sense of urgency amongst your target market, web copywriting combines compelling, persuasive language with keyword formulas and search engine optimisation techniques. Professionally written copy is designed and formatted to persuade your customers to act without delay. Via clear and fluent content that effectively communicates your sales message and a strong search engine ranking, Exa’s professional web copywriting services can propel your reader to the point of action.

Professional web copywriting is more than simply providing written content. To fulfill its purpose of attracting quality leads and sales, your website must include clear and fluent copy that:
  • Captures and commands attention
  • Effectively communicates your sales message
  • Is compelling and persuasive, making your offering sound irresistible
  • Speaks directly to your target audience
  • Includes sufficient calls to action
  • Creates urgency and motivates your customers to act without delay
  • Contains sufficient keyword strings and search engine food
  • Collaborates with other technical factors to attain top search engine rankings
For more information on Exa’s copywriting service, call 1800 09 69 69 today or Contact Us

Exa’s Web Copywriting Service


Exa’s professional web copywriters can customise your website content, email marketing templates, auto replies, Google Ad-Words and headlines. Incorporating SEO, keyword research, industry language and professional writing, ExaCopy aims to ensure your business and brand are exceptionally represented.

Because web copywriting is such a specialised field, it requires an advanced knowledge and understanding of the nature of search engines, as well as the search habits and behaviour of the online consumer. Too often, businesses fail to achieve their web marketing goals due to misguided website content and a lack of expert industry knowledge.

To ensure your online success, targeted, professional website copy is vital. Join the hundreds of businesses in our client portfolio who’ve achieved outstanding online results through Exa’s web copywriting solution.

Exa’s copywriters will ensure:
  • Proper promotion of your business, products and services
  • Sufficient repetition of keywords and keyword phrases to help maximise visibility in search engines
  • Your web copy is an informative, enjoyable read, maintaining flow and coherency
  • Appealing and motivating calls to action are incorporated to maximise conversion

A Prescribed Solution


To help us diagnose your needs and prescribe the ideal solution, we will take the time to:
  • Learn about your business type and industry, including your image and brand, products and/or services, business goals and objectives, challenges and successes
  • Learn about your customers and target market, including their age and interests, and what drives them to buy
  • Review existing marketing copy and adapt, amend and incorporate already written material where possible
  • Consider your online strategy, including campaigns, keyword strings, online marketing goals and objectives
  • Determine the most suitable tone and style
  • Formulate unique ideas and concepts
Marketing for an increasingly active online consumer base can be difficult. With so much competition in every industry, differentiating your business has never been more important. For increased reach, quality sales leads and an improvement in the overall effectiveness and profitability of your online business, ExaCopy is the ultimate solution.

Schedule a free, no obligation consultation with Exa’s Web Copywriting experts. Contact Us



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