Social Media Optimisation has recently become a valuable technique for businesses with social
media profiles, blogs, video logs, news feeds and more. Also known as SMO, this exclusive strategy
works to attract unique visitors to website content and drive traffic from sources other than search
Social Media Optimisation is the methodisation of social media activity; designed to attract unique
visitors to website content via outlets such as blogs, and popular sites such as Facebook, Twitter,
Linked In and YouTube.
Social Media Optimisation allows a website to be optimised for the social domain, ensuring it is more
easily linked to, more highly visible in social communication searches on search engines and more frequently
included on social media sites.
Social Media Optimisation Benefits
This unique method is beneficial for B2B and B2C businesses and can help to:
Attract unique visitors to website content
Increase rankings via social connections
Simply and conveniently share your content
Increase brand awareness with viral exposure
Connect with a qualified, targeted audience
Engage with customers on an informal level
Can you Afford to Bypass the Social Phenomenon?
No longer restricted to the personal domain, social media sites are available for everyday business
use. More than half of Australians have used a social networking site in the past year and this
number is only set to rise.
This fresh and integrated channel can be utilised within an overall marketing mix or simply as a
standalone medium to deliver brand or direct marketing messages. Business Facebook pages, Places to
check-in, branded YouTube Channels and industry related blogs contribute to the business sphere of
the social domain and are only some of the options available.
Unlike other online marketing methods, social communication techniques allow you to interact with
your target market on a personal platform; generating more interest, actions, sales and profits.
Social media guarantees a connection with a qualified, targeted audience.
With social networking increasing by more than 36% in 2010, can you afford to be left behind in 2011?
Exa's Social Media Optimisation
Using two distinct methods, Exa will bring the focus back to your website content and ensure it is
frequently included in social media posts, podcasts, news feeds, video logs and more. Exa's SMO
strategy will effectively complement an existing online communications approach and is the perfect
addition to SEO.
Exa's distinct methods include:
1: Website Features
Exa will add social media features to the content itself including:
Social news stories
User polls/rating tools
2: Social Media Activities
Exa will implement the tools necessary for promotional activities within this medium, enabling your business to undertake:
Status updates on social networking profiles
Exa is Australia's largest web solutions company, and as such, has an experienced team of dedicated
professionals. Our Social Media Optimisation experts work to determine the right formula for your
sites to create measurable results.
A listing within search results on sites such as Facebook, LinkedIn, YouTube, Twitter and blogs will
enable a unique market advantage that is unobtainable at smaller web firms. Exa has the experience
and qualifications to represent your business in this field and ensure that your business achieves
results through detailed Social Media Optimisation.
To schedule a free, no obligation consultation with an Exa SMO expert, phone 1800 09 69 69 or contact us.