Consumers continue to alter the way they view, search and interact with businesses, brands and organisations. As such, advertising and marketing strategies are forced to adapt. Mobile Media – Mobile-sites and MMS/SMS marketing – represents the latest example. Mobile-sites, literally websites developed with mobile browsing functionality, provide businesses with unique, interactive platforms for consumer engagement.
As of March, 2009, over 80% of the Australian population were regularly accessing the internet, an astonishing 9 Million connected via 3G – Mobile Broadband. According to an Australian Mobile Statistics Report released in July, 2009, page views of Australian mobile internet sites grew 24.4% between October 2008 and July 2009. As the iPhone continues to increase its dominance over the mobile market, those penetration figures suggest the best is yet to come.
Mobile-sites help your business achieve:
- Greater connectivity, accessibility and interaction with the consumer
- Increased relevance in a competitive marketplace
- A cost-effective marketing solution
- Greater market share
Mobile-sites are tangible avenues for eCommerce because connecting with the consumer where they are most comfortable means connecting with a willing, active consumer. That a Mobile-site is a comparatively cost-effective solution means less overheads and greater profitability.
Why Choose Exa?
In business since 2000, Exa understands that being across a wide spectrum of communication channels is necessary for effectively marketing a business or brand in today’s fast-paced consumer culture. As a digital solutions company, Exa does that just. Exa’s Mobile-sites factor in current consumer trends, brand marketability and individual client requirements to customise only the most appropriate, targeted solutions.
An Exa Mobile-site package includes:
- Consultation: project scoping and briefing
- Proposal: quotation, site map and specifications
- Creation: design and development
- Management: domain registration, hosting and data management
- Reporting: traffic, referrals and data capture
Are you connecting with your target audience at the right time in the right place?
As the 3G mobile revolution grips consumers worldwide, your marketing strategy should be expanded to incorporate Mobile-sites. Improve the accessibility and reach of your brand, business or organisation with an Exa Mobile-site.
To schedule a free, no obligation consultation, call 1800 09 69 69 or contact us