Modern marketing is characterised by "pull" strategies that generate inbound leads. This means strategies that get people to seek you out. Potential customers who are genuinely interested in what you have to offer.
So where do these customers look for you? The same place they get all of their information: online. Living in the information age means that wherever there is an internet connection, there is an opportunity. As such, this search for information can take many forms, which means that you need a detailed digital marketing strategy.
At Exa, we have the experience and expertise to develop a tailored strategy across multiple media platforms, ensuring maximum effect. We use our knowledge of digital technologies and capabilities in research, design and development to produce results-focused solutions for our customers.
Your solution
The key platforms you need to consider to reach customers and generate sales include:
- Phone:
More than 50 per cent of the world's online searches are performed on mobile phones. Reach your customers more effectively with mobile websites and smartphone applications.
- Social:
Engage with your customers, generate leads, manage your reputation and boost the effectiveness of your online strategy.
- Ranking:
Why pay for pay-per-click advertising when a high ranking in Google's organic results produces 20 times the volume of traffic? A targeted keyword strategy can produce serious sales results.
- Micro:
Don't just achieve top rankings - dominate Google results with a multi-listing microsite strategy.
- Store:
When you're always open for business you are able to be profitable at any time, regardless of where your customers are located.
It starts with a scoping...
In order to produce a customised strategy, we need to understand what makes your business unique, what your core competencies are, and most importantly what your goals are.
That is why we begin the strategic planning process with a scoping and design meeting. From in-depth analysis and creative thinking we produce a detailed project brief that clearly outlines your optimal strategy.
