Ultra Lite
http://www.ultralite.com.au/The Ultra Lite weight loss and detox program is founded on sound science and common sense. Clinical research, medical trials and many thousands of successful patient outcomes support this method of rapid and sustained weight loss, as the premium weight loss program. The Ultra Lite weight loss and detox programs are designed to provide clients with virtually all the necessary amounts of protein (based on recommendations of the World Health Organisation) carbohydrates, vitamins, minerals, trace elements and essential fatty acids in correct balance.
The website design reflects the nature of the industry, with images of healthy foods and people engaged in exercise. The flash area of the site cycles through the various images combining them with power statements for ultimate effect. The site caters to new visitors as well as members, with a member login area. The most important areas of the site are featured in colourful call-to-action buttons, such as ‘become a member today’, ‘what do practitioners say’, and ‘success stories’. Fully harnessing the power of social media, the Ultra Lite site integrates with Facebook and Twitter. The site utilises several fun and interactive tools to engage users, for example a body mass index form allows people to find out their BMI and there is also a tool to enable users to locate a practitioner. Effective ecommerce and a shopping cart enables online purchasing, and administrators have access to a back end interface to monitor purchases as well as keep the site up-to-date and relevant. The site features an enquiry form and sign up form as well as a Google map.
Exa has created a site which supports the requirements of Ultra Lite in recruiting new members and helping people, as well as the users; in finding relevant information and being inspired to be healthy.
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