Swan Plumbing
http://www.swanplumbing.com.au/Swan Plumbing specialises in bathroom vanity, bathroom basin, bathroom shower, toilet seat and vanity basin products. Swan Plumbing partnered with Exa to establish a professional online presence that would expand awareness of the company in its target market. The website achieves this by being able to reach potentially 75% of Australians who have an internet connection.
The website utilises a Flash presentation banner on the Home page that cycles through images associated with the company’s products and services. A search bar feature at the top of each page allows for quick searching of information within the website. The layout of the menus has been specially designed to ensure easy navigation throughout the website.
The News page incorporates a content management system that allows company administrators to upload up-to-date information. A Find A Store function offers a simple method of locating stores throughout Australia. The Bathroom Planner page is a unique feature of the website that allows users to create their own virtual bathroom.
Keywords have been strategically used throughout the written copy of the website to enhance search engine optimisation (SEO). SEO techniques help the website achieve high rankings in a variety of search engines and thereby generate more traffic to the website. Using effective SEO techniques ensures the website can reach a broad audience.
Swan Plumbing supplies bathroom vanity, bathroom basin, bathroom shower, toilet seat and vanity basin products. Exa has produced a professional and respectable website that has increased the company’s market share through an effective online presence.
PHP, MYSQL, FLASH
