Sure Plan
http://www.sureplan.com.au/Sureplan is an Australian-owned specialist funeral fund provider, with services such as: funeral insurance, funeral bonds, prepaid funeral plans, death insurance and funeral preplanning. Helping Australians since 1935, Sureplan offers customised and affordable funeral insurance. They are an industry leader for experienced and professional funeral fund solutions.
The website has been constructed to provide clear and effective communication of the company’s products and services. It achieves this through a coherent structure that enables users to easily navigate their way through the website and contact the company. A flash animation displaying relevant images associated with the company resides in the primary real estate area on the homepage, with a video placed on the right hand side briefly explaining the advantages of the company.
The website has a unique feature on the homepage that enables users to discover product quotes specific to their individual details through drop-down menus. An automatic, in-built calculator generates accurate quotes for customer queries. A mailing list joining option at the bottom of every page allows for constant connection to a customer’s interest in the company. The website also incorporates a unique application function, which permits users to enter their detailed information for the company’s online application forms.
Keywords are strategically utilised throughout the website’s written copy to promote maximum search engine optimisation. Sureplan’s keywords are: funeral insurance, funeral bonds, prepaid funeral plans, death insurance and funeral preplanning. The use of enhanced search engine optimisation techniques creates increased traffic to the website. Sureplan’s website ensures the company is enjoying a profitable campaign through its online presence.
PHP, MySQL, JavaScript, AJAX
