Showcase Jewellers is a group of almost 250 independently owned and operated jewellery stores throughout Australia. Showcase's jewellers are highly trained and experienced professionals, specialising in diamond jewellery
, gold and silver jewellery
, engagement rings
, semi-precious stones and precious metals such as platinum and titanium. With access to world gem centres, Showcase Jewellers offer superb quality, while the purchasing power of group delivers exceptional value.
Showcase is a very successful business due to its cutting edge marketing strategy, which now incorporates effective online marketing through Exa's WebMagnet™ technology. The most important aspect of the online marketing strategy for Showcase was to dominate Google in several online product categories. The Showcase Jewellers website has a very strong online presence combined with an attractive and appealing design. An interactive flash banner showcases the company's products through rotating professional photographs. The elegant design and effective use of white space are in line with the company's strict branding guidelines. The site utilises the latest technology; with an effective product management system and an interactive online catalogue. A full content management system allows site administrations to manage the site's content internally. The store locator feature on the site is integrated with Google maps, to enable users to easily locate their nearest store. Showcase Jewellers also utilise Exa's email marketing and newsletter management modules to effectively reach their customer data base, with marketing material.
Exa has effectively met the needs of Showcase Jewellers in creating an attractive and user friendly site that dominates Google.
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