Seiko Australia Pty Ltd
http://www.seiko.com.au/Seiko is one of the world’s largest brands of men’s and women’s watches and has become a household name. The company designs and manufactures innovative and practical timepieces, which incorporate the highest standards of quality and accuracy. Seiko Australia is the distributor of Seiko watches for the Australasian region.
The Seiko website is sleek and classic, reflecting the company’s carefully managed brand and supporting the company’s other marketing objectives. A shadow box effect, which complements the overall presentation and feel of the site, provides an elegant, visual display of images and products.
A primary objective of Seiko’s marketing plan is to provide customers with the latest product information. Therefore, Exa provided Seiko Australia with a content-rich website capable of being easily updated to keep the website fresh and up-to-date. In-store purchasing is encouraged by customers’ ability to view the current Seiko watch range online and a stockists section allows users to search for store locations. Also, this website incorporates a media section for the publication of press releases and high resolution product images to complement Seiko’s publicity effort.
Seiko personnel have the provisions to update most of the website content, homepage flash and banner at any time via a dynamic Content Management System. Additional products can be uploaded through the XML data upload feature. Administrators can also create additional forms in the site’s promotions section.
Exa’s WebMagnet ™ has maximised the Seiko website’s ability to achieve top Google rankings for watches, Seiko Watch, jewellery watch, sports watch and women’s watches.
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