Pack and Send
http://www.packsend.com.au/Pack and Send is Australia's leading packaging and shipping company. Offering more than a regular freight company, Pack and Send specialise in providing professional packing solutions, courier services and logistics solutions to a broad range of B2B and B2C customers. Pack and Send also offer a wide range of boxes and packaging materials for freight, including moving boxes, bubble wrap, packaging peanuts, wine packaging, and space bags.
Pack and Send’s marketing strategy has a strong online focus with their website at the centre of all their communications. While Pack and Send uses traditional advertising to point customers to their website, their unparalleled visibility in search engines drives the majority of traffic to their site. The Pack and Send website clearly and concisely outlines the company’s business, showcases their extensive product offering, and provides facilities to purchase online via a secure e-Commerce system. Google Maps has been integrated with the site’s store locator to provide users with the easiest possible route to their nearest Pack and Send and enhance the site’s Web 2.0 optimisation.
A complex Content Management System allows administrators at Pack and Send to easily manage all aspects of the site content, including images, text and some coding. As such, the site is regularly updated to maintain the relevance of information displayed on the site and accurate focus on the customer’s needs. Also, a sophisticated Email Marketing and e-Newsletter Management System effectively generates quality leads, increases customer loyalty, encouraging repeat purchasing and increasing their overall conversion rate from their marketing.
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