Lincoln Electric
http://www.lincolnelectric.com.au/The Lincoln Electric Company is the world's largest supplier of welding equipment and consumables servicing the home hobbyist through to industries as diverse as fabrication, mining, construction and the motor sport industry. In addition, Lincoln Electric now has manufacturing facilities in nineteen countries, including Australia since starting operations in 1938.
The Lincoln Electric Company website is bold and engaging, with information immediately offered as soon as you hit the home page. Exa worked with Lincoln Electric to revamp their existing website; using the same colour scheme to create a professional, aesthetic site that promotes the company’s quality products. From a simple display of products to customised product search and detailed information; the company now has a website that meets the needs of today’s consumers.
The bright read on black colour scheme immediately grabs the browsers attention. There are various tabs on the home page, allowing for a variety of searchers to find what they are looking for. The catalogue tab and various options is perfect for potential customers who want to view the product and specifications prior to purchase. Each individual catalogue that is tailored for a particular product goes into detail about the product, size, weight and provides ordering information, perfect for immediate purchasers.
The website is perfect for The Lincoln Electric Company’s clients and potential purchasers, with it being easy to navigate and search for all queries. The home page has a flash screen that offers three different products under the headings, Wielding and cutting Equipment, Wielding consumables and Robotics and Automation, each with images of products and information. The New Release category is ideal for regular browsers who like to stay on trend when new products are released. With links to YouTube to see how the product is used, it is perfect for potential purchasers.
Through a bold colour scheme, and informative home page Exa has achieved a strong and appealing website for users. The ideals of the company have been portrayed through strong product knowledge and expert advice. The Lincoln Electric Company is an experienced and skilled company, which is shown through the industry focus and several case studies as seen on the website.
Html, CSS, Php
