Life Fitness is a global leader, designing and manufacturing a full range of reliable, high-quality fitness equipment including exercise bikes, strength equipment, home gyms, treadmills, second hand equipment, cardio equipment, hammer strength equipment and other fitness equipment for commercial and consumer use. As the only manufacturer providing premium exercise equipment for over 30 years, Life Fitness has a proven track record and history of excellence. The company has customers in several markets including health and fitness centres, military, hotels/resorts, government, medical, emergency services, corporate and private homes.
The purpose of the Life Fitness website was to appeal to the Australian market, providing a user-friendly interface for viewing products and contacting the company. The website has ample white space presenting a clean and clear corporate image. Users are able to subscribe to a newsletter, browse products and view information on subjects like training and education.
Life Fitness administrators utilise an administration interface to manage product listings, displayed on the home page and several subpages. The product management system ensures product pages are always up-to-date and relevant for customers. The administration interface incorporates a news and events module, ensuring regular updates for the news and event pages.
The Contact Us page hosts a search by state navigation, enabling users to contact the company in their state. Once users click on the state they require, they can find contact information and open a pop-up Google Maps location listing. The map clearly outlays the address of Life Fitness in that state or territory.