Krueger
http://www.krueger.com.au/Krueger is renowned as a market leader in semi trailer design and innovation, offering a complete range of products for sale or hire to the transport industry, as well as offering complementary servicing and parts divisions. Krueger is renowned for their hands-on approach and customer service.
From a simple image and text, to an interactive flash banner, enticing text and multiple images; Exa transformed Krueger’s website to one of sophistication and style. A complete revamp of the site was undertaken to promote the company’s services in an innovative manner. Old, static images were updated to interactive images and became the focus of the new website.
The overall feeling of the Krueger site is casual and easy to navigate. Kruger offer one of the most used services in the world – transport, and it is obvious that the site has been created for users who may regularly engage in Krueger’s services or may be using them once off.
The variety of products as listed on the site is perfect for researchers and specific information depending on the product. The flash used on the home page, is engaging and interesting for the viewer. The changing trailer colour and product print is a great way to see the different purposes of the product.
Krueger’s website is full of information and offers an answer to almost any question regarding their products. The news section is a great way for viewers to see what the company have been doing and any recent exterior projects it is involved in. The site also
offers an in depth profile about Kruger, which has been a family owned business for over 30 years.
Exa has achieved strong brand identity, paired with an extremely informative website for all queries and interested potential clients. Exa has successfully aligned the modern design of the site with the simplicity and current technologies of Kruger’s products.
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