Kevin Murphy
http://www.kevinmurphy.com.au/Kevin Murphy is a fashion-focused range of salon only, professional hair care products, conceived in the world of session styling. The range includes shampoos, conditioners, treatments and styling products, which have all been designed for specific hair types. Kevin Murphy has a product for any hair texture, to ensure the user looks like they have just stepped off the catwalk.
Professional image and creative design were very important for the Kevin Murphy website, to keep in line with the high fashion nature of the brand. The site is very artistic and visually appealing, incorporating high fashion flash images, light illustrations and pastel colours for effect. Cartoon style icons for each page add to the visual appeal, as well as ensuring easy navigation. The functionality on the site is exceptional; making it fun, easy and interactive. The site incorporates a comprehensive style gallery: with professional videos, images, podcasts and a search tool, to enable users to easily locate the appropriate item.
The site also features products on each page in a highlighted section, to encourage users to consider new products. Users can even select their hair type from the hair type guide, and link to appropriate hair styles and products. A products page displays all of the Kevin Murphy range, with several subsequent pages under each product category and product specific page, providing all the essential information to the user. Users can utilise the salon finder tool to locate a nearby Kevin Murphy stockist, in order to purchase products. As well as catering to retail customer the site also addresses the requirements of stylists and distributors, with stylist and distributor login areas, enabling users to locate specific account information. The media section details all the recent coverage of Kevin Murphy products in fashion magazines to add to the credibility of the brand.
The site is very detailed and incorporates a comprehensive content management and product management system, enabling site administrators to update the site easily through the one back end interface. Site administrators are also able to send out eNewsletters through the back end of the site to specific user groups.
Exa has met the needs of Kevin Murphy, creating a high fashion, visually appealing website that is easy to use and caters to all the different requirements of the various user groups including the retail customer, distributor, stylist and media.
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