Kayser Lingerie
http://www.kayserlingerie.com.au/Kayser is an innovative Australian company offering simple, affordable women’s briefs for the ultimate fit on any body shape. Kayser is a fashion forward lingerie line that is accessible to everyday women. With the help of Kayser, sexy lingerie is a now a part of every Australian woman’s wardrobe.
The Kayser website is very chic; set on a black background and complemented with splashes of colour, including flash imagery. The home page features the company’s current campaign, while other sections of the site feature other Kayser campaigns, including a comprehensive image gallery to emphasise and create excitement for their new products. A subscriber system encourages users to subscribe to Kayser for more information and regular updates. An Exa copywriter created quality content for the site, ensuring maximum readability and keyword density for search engine optimisation.
The Kayser site incorporates an administration interface, allowing regular updates to ensure a fresh and informative site for users. A full Product Management System allows Kayser administrators to constantly update the products displayed and reflect new product launches. Administrators are also able to upload images and manage article listings.
Exa’s WebMagnet ™ has maximised the website’s ability to achieve top Google rankings for Brazilian Underwear and Lacy Underwear.
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