Finelines Lingerie offers a contemporary and stylish collection of lingerie for today’s modern woman. The brand epitomises superior fit and quality in intimate apparel, offering a broad range of underwear to suit all occasions. Renowned for bridal and special occasion lingerie, Finelines offers the perfect underwear for special events.
The Finelines website’s primary purpose is to encourage online purchasing of lingerie. The simple and clean website layout is easy to navigate through. A unique feature of the site includes the fit and size calculator, which is a great user friendly tool providing correct lingerie size recommendations matching the individual’s size dimensions. The site highlights several key areas under the attractive flash banner including ‘shop now’, ‘stockists’ and ‘fit and size’. The stockist area is a useful tool allowing users to locate their closest stockist, out of over 100 stores. A site search feature adds to the usability of the site allowing users to search based on a keyword or keyword string. An extensive e-Commerce and Content Management System allows site administrators to easily maintain and update the online showcase of lingerie.
Exa has created an attractive a user friendly interface, which facilitates easy online shopping, as well as supporting branding goals and initiatives.
In addition to the professional website, Exa created a Facebook Page and Twitter Account to allow users to interact with the company in a casual environment. Finelines social media accounts have customised designs; aligned with the branding of the website to ensure consistency across all platforms.
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