Diadora is a leading Italian brand of quality sports clothing, footwear and accessories. Diadora specialises in sports apparel for tennis, football, running, cycling and soccer.
The look and feel of the Diadora website is closely aligned with the company's stylish and modern brand. Developed specifically to satisfy their marketing objectives, an online presence promotes their products to consumers that are researching products online to purchase in their retail stores. Also, an e-commerce facility allows customers to make purchases via the website, thereby supplementing the company's offline revenue through online sales.
Diadora's website is user friendly and displays a diverse product range. It is also unique in design, in that it incorporates a separate page for team wear. This enables sporting groups to create and design their own team uniforms. Built in features allow users to browse for offers and promotions, and make subscribing to news and updates easy. A Content Management System allows Diadora to upload articles and update news' and events sections to keep the site relevant and up to date.
As an additional marketing focus, Exa created a Diadora Facebook Page to allow users to interact with the company in a casual environment. An e-Commerce Shop tab showcases a selected range of products; placing items in the shopping cart should Facebook fans enquire. Diadora's Facebook page has a customised design aligned with the branding of the website to ensure consistency across all platforms.
Exa’s WebMagnet ™ has maximised the website’s ability to achieve top Google rankings for italian shoes sports
, italian sport shoes
, powerzone sportswear
and shoes football range
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