NHI required a mobile site to capture their target market anywhere, at any time. The site was to be designed and developed specifically for mobile platform; accessible only from a mobile device.
In conjunction with the company's TV advertising campaign, NHI aimed to encourage the use of mobile search and persuade customers to instantly act. The site was to include simple call to actions, imagery and an enquiry form, allowing users to engage at their own discretion.
A simplistic, professional design objective meant that a careful, coordinated approach had to be undertaken between NHI and Exa to ensure this goal was achieved.
NHI's mobile website offers users a clear, professional view. The uncomplicated nature of this design ensures users can easily navigate throughout the site and obtain information relevant to their interests. The blue and white colour scheme reinforces brand consistency and encourages users to delve within the site.