Top 10 reasons you should NOT use
an AD AGENCY for Web
Your website is bright, bold and coincides with your branding? Check. It is fun, funky and appeals to your target market? Check. Imagery and content is unique to your business? Check. Optimised for search engine rankings using the latest web programming technology? Non-existent.
Many major companies choose their advertising agency to create a website that looks and reads like an online brochure. Although these websites have appeal and appear to have all the latest technology, they are not optimised for successful online marketing results. Ad agencies are great at print work, branding, brochures, TV ads and catalogues, but they don't have the ability to take on the web.
Here is a list of 10 reasons why you should not use an ad agency for online marketing.