Exa News - June 2010 Other News

iPhone 4:
the Next Generation Unveiled

Up to now, Apple has teased us with news of what to expect for the new iPhone 4. Apple chief executive Steve Jobs has now finally confirmed the style and features of the next generation iPhone at the 2010 Worldwide Developers Conference.

Looks aside, iPhone users and developers remain keen to see whether the iPhone 4 is more powerful, innovative and amazing than the first. Will it be everything we have wished for in a communication device? Or will it offer no more than the version before it?

Since inception in 2007, the iPhone has become the must-have communication device of the 21st century. Over 8.7 million iPhones were sold in the last quarter of the financial year, up one hundred percent from a year ago.

iPhone 4

With newer models and continuous changes to the iPhone over the years, Apple remains focused on staying at the top of their game. But with Google's Android phone and the Blackberry device packed with technological advancements, Apple must provide an iPhone that meets these capabilities. And now we have the iPhone 4. Enthusiasts claim the iPhone 4 has software updates and features unrivalled in quality, while others say Apple is purely catching up.

The Release Date

The iPhone 4 will go on sale on June 24 in Britain, France, Germany, Japan and the United States but Australia will have to wait until July to purchase the newest handset.

The Look

Various technology blogs claim the latest Apple iPhone will have significant changes. Gadget site Gizmodo sent rumours flying when it published pictures of the next generation iPhone on its website. Gizmodo blogger Jason Chen said the new features include a front facing camera, camera flash and an improved larger lens, all but confirming the video calling rumours.

Chen also claimed the new device will use a micro-SIM instead of the standard SIM card and will be slightly smaller, thinner and three grams heavier. The new iPhone battery is also reportedly 16% bigger, a change welcomed by many users. Apple's Steve Jobs confirmed the bloggers rumours, publically showing the 9.3 millimetre handset at the June 8 launch. Jobs said the iPhone 4 is 24 per cent thinner than the previous model and is one of the most beautiful designs ever seen. Jobs revealed the iPhone's ability to shoot and edit high-definition quality video and a crisp higher-resolution screen, confirming bloggers ongoing speculation.

For the Everyday User

The Operating System of the latest iPhone makes it easier for users to manage email, interact with apps, read books and get organised with over 100 new user features. Third party multitasking has been the highlight for current users, developers offering seven multitasking services; background audio streaming, background location, push notification, voice over IP, task completion, fast app switching and local notifications. Organised folder applications enable drag-and-drop simplicity, while email accounts and messages are displayed in a unified inbox. Apple also claims the iPhone 4.0 Operating System provides accessible mobile books, allowing users to browse through tens of thousands of books, sample pages and reviews.

For Developers

Developers can use the broad 3G technology to enhance the functionality of iPhone and iPod touch applications. The latest iPhone will incorporate over 1500 new Application Programming Interfaces (API's) so developers can make their applications more powerful, full of features and advanced.

For Businesses

According to the Apple website "multitasking, enhanced security, new device management capabilities, and improved enterprise integration gives you more power and flexibility to bring the iPhone into your company".

Mobile marketing is fast becoming the chosen marketing method and with the latest iPhone, businesses will be able to combine the emotion of TV with the interactivity of the web. The iAd application gives advertisers a targeted new media outlet that engages audiences with specific information and gives developers a simple source of revenue.

Exa's iPhone applications are developed for companies that wish to connect with an audience on a modern and innovative platform. Our customised iPhone applications create and promote brand awareness, assist in business efficiency and allow users to interact with products and web based services via a practical and convenient interface.

Contact Us today to schedule a no obligation, free consultation with an Exa iPhone Application expert or call 1800 09 69 69

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