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Pinterest has rapidly become one of the most important social media platforms of today, notably named as one of Time magazine's "50 best websites of 2011"?. Not to be ignored by businesses, it provides an easy and effective way to reach your target audience.

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What is it?

In essence, Pinterest is a virtual pin boarding website which lets you share your ‘board’ with your friends and followers online.

Far simpler than cutting articles from magazines, you can click on a Pin button when browsing websites if you would like to bookmark something to refer to later. A picture from this website is then pinned to your desired board, creating a pictorial display of your bookmarks.

You can create multiple ‘boards’ to organise and categorise all your visual ‘pins’. This allows you to share these visual bookmarks with your friends and followers, who can then ‘repin’ and share your bookmarks with their friends and followers.

The key implication for businesses is that users can share information through online networks in a new, fast, more visually-oriented manner.

How to start sharing...

First you need to visit and register your interest to join. You will receive an email asking you to follow a link and provide some details to complete registration.

Once you have registered, you can follow the simple instructions provided to add the ‘Pin’ button to your website. This will allow your website visitors to ‘pin’ an image from your website and share it with their friends and followers.

You can also create boards as per your product categories (for example) and pin some products from your website yourself to get started.

Who’s on Pinterest?

Pinterest has over 10.4 million registered users, with 1.5% of that number coming from Australia.

Although the (current) number may seem small, Pinteresters spend more time per day on Pinterest on average than Facebook, twitter or Google+. At present, that’s 15.8 minutes per day on Pinterest, as compared to 12.1 minutes on Facebook and 3.3 minutes on twitter.

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Pinterest is now the 37th most visited site in Australia and attracts a huge 1.36 million unique visitors per day (worldwide).

Importantly, it’s not only registered users who can view Pinterest boards and follow the links embedded bookmarks – this action is available to anyone visiting the site.

Making your business more Pinteresting

So what does this mean for businesses in Australia?

While Pinterest use is gaining momentum (and its user base is growing at lightning speed right now), the most important aspect of Pinterest is that it can bring referral traffic to your website.

This means that every strategic business needs to have a ‘Pin’ button on its website, and have lots of appealing images that can be pinned to boards.

Great product images make for great content on Pinterest, which can help stimulate repinning. And having your website images and links shared amongst potential customers online makes it easier for you to reach your target audience.

Creating an effective Pinterest profile

Exa can help you create an appealing Pinterest profile and integrate a ‘Pin’ button on your website.

We can also assist in integrating your social media strategy, creating a consistent image across platforms, which keeps your branding consistent and always front-of-mind.

For more information on Exa’s social media optimisation packages, contact us today.

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