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Case Study

RLB

Client Name: Rider Levett Bucknall

Download: RLB Global Construction Market Intelligence. App Store, Android Market, Windows Phone Apps, BlackBerry App World

Solution: Smartphone Application, Database Integration

Target Audience: Global Construction & Development industry

Communication Channel: B2C

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Client Summary:

Rider Levett Bucknall (RLB) is an international property and construction consultancy which combines local knowledge and expertise with access to a robust global network of over 2,500 staff in more than 100 offices throughout Asia, Oceania, Europe, the Middle East, Africa and the Americas.

Client Objective:

RLB required a unique Smartphone application to aid with current and predictive calculation for commercial projects; intended for use by staff and clients around the globe. With integration with the company's existing database comprising of a pricing index, cost calculators, market commentary and current projects it needed to be accessed by employees from remote locations with the ability to update in real-time. News, commentary and video were to be replicated across all platforms and update accordingly.

Case Study

The Challenge:

First app of its kind world-wide. Development required a steady approach to ensure the one-of-a-kind application could be established.

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Rider Levett Bucknall

Exa Solution:

Current and Predictive Calculations:

With developers, builders and investors at the forefront of RLB's mind, the Smartphone app was built to assist and simplify the construction process. The app works to provide current figures while predicting construction costs for a wide range of building types in global locations. The one-of-a-kind device offers comparisons between cities, countries and regions and can calculate in different currencies.

A Global Application:

With a Construction Cost Calculator and a global Tender Price Index, users can compare relative building prices in many cities, world-wide. Users can obtain an estimate of costs for current or proposed developments and have access to price movements within local markets, wherever they are located. English and Chinese language options further enhances global communication.

Multiple Mobile Platform Use:

Compatible with the iPhone, Android, Windows 7 and Blackberry platforms, this Smartphone application is available to download free from the iTunes App Store, Windows Marketplace, Android Market and Blackberry App World. The diversity of the application means RLB clients and employees have access to fundamental information on a range of mobile devices.

Real-time Market Commentary and Advice:

Users can gain up-to-date market commentary from leaders in the field. The market commentary describes the level of construction activity, price movements, major projects under construction and those coming to market, and market activity forecasts.

Fast Webcast Streaming:

With unique video hosting capabilities, the company can upload webcasts for instant streaming in the application. Clips are stored on the company's network and are available for viewing within the app rather than outbound links to YouTube.

End Results:

More than 7,000 people around the world have downloaded the unique app since its launch in May 2011 on the different mobile platforms. There are plans now to integrate the app into a website based on the success of the Smartphone device.


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